On July 24, 2025, SDLG held a grand ceremony at its Excavator Division to mark the shipment of 300 units of equipment to Africa.

 

In the presence of SDLG General Manager Wen Degang, Executive Deputy GM Song Xiaoying, Deputy GM & Head of International Marketing Wang Xiaohui, Deputy GM Lin Yuecun, Chairman of LGQH Wang Jiangang, and partners from domestic and overseas, the first batch of 300 machines is now ready to be shipped to Tanzania, Kenya, Nigeria, Zimbabwe, and other African countries. This milestone not only highlights SDLG’s deepening footprint in Africa, but also signals the scaled rollout of its innovative “Manufacturer-Partner Joint Go-Global” model—marking a significant step forward in SDLG’s global strategy.

 

 

Tapping into a Blue Ocean: SDLG’s Bold Strategy for Africa

 

Faced with a booming African construction machinery market—growing at an annual rate of over 10%—SDLG is seizing a historic opportunity with precision and ambition. The continent’s population of nearly 1.4 billion is fueling surging demand for infrastructure, mining development, and equipment upgrades, offering vast opportunities for construction machinery manufacturers. Backed by the Belt and Road Initiative and the Forum on China-Africa Cooperation action plans, SDLG is accelerating its global strategy. On July 13 (local time), the LGQH Company – SDLG East Africa Regional Center officially opened in Dar es Salaam, Tanzania, laying a solid foundation of localized services for this large-scale equipment shipment.

 

This first batch of shipments includes excavators, wheel loaders, road rollers, and motor graders—products tailored to meet Africa’s diverse needs in cross-border highways, rail networks, ports, and mining development. These machines will be deployed directly to key projects such as Kenya’s Africa Infrastructure Development Plan, injecting powerful Made in China momentum into local construction.

 

 

Dual-Engine Drive: A New Collaborative Model for Going Global

 

Song Xiaoying, Executive Deputy General Manager of SDLG, delivered a keynote speech outlining the company’s Africa strategy and its innovative partnership model:

 

“Africa is an essential and highly promising part of SDLG’s global strategic map. The successful shipment of 300 machines today, especially under the innovative ' Manufacturer-Partner Joint Go-Global' model powered by LGQH, marks a critical step in deepening our African presence.

 

The establishment of the LGQH - East Africa Regional Center is a tangible example of this innovative channel development approach. It serves as a key pillar for our localized operations and a bridgehead for delivering on our core philosophy: ‘Customer First, Quality Foremost.’

 

We firmly believe that through the strong alliance and sincere collaboration between SDLG and our partners, we can continuously provide African customers with high-quality products and satisfying full-lifecycle solutions.”

 

 

Mr. Wang Jiangang, Chairman of LGQH Company, further elaborated on the essence of the Manufacturer-Partner Joint Go-Global model and its local implementation across Africa:

 

“At its core, this model is about deeply integrating and synergizing our strengths. LGQH leverages SDLG’s powerful product portfolio, cutting-edge R&D, and robust industrial chain, while our partners contribute local resources, market insights, and service capabilities. Together, we’ve built a highly efficient operational system—with forward-positioned warehouses to shorten delivery cycles and local teams providing close-knit, responsive support.

 

The launch of the East Africa Regional Center marks a significant milestone in bringing this model to life on the continent. The successful dispatch of 300 machines is a compelling validation of its feasibility. Looking ahead, we will accelerate our network expansion in Africa, strengthen the development of local service teams, and transform LGQH into a regional hub that integrates operations, service, and innovation—ensuring our customers receive timely, professional, and dependable support.”

 

 

Sounding the Horn: 300 Machines Embark on a New Chapter of China-Africa Cooperation

 

At exactly 9:20 AM, with the commanding call of depart, a convoy of SDLG machines draped in ceremonial red ribbons roared to life and set off. This moment not only marked the successful delivery of SDLG’s first large-scale order for the African market, but also symbolized a breakthrough in the company’s innovative Manufacturer-Partner Joint Go-Global model and its construction of a localized service ecosystem across the African continent.

 

 

Against the backdrop of a rapidly evolving global economic landscape, this shipment of 300 machines is far more than a routine export. It represents a bold new pathway for Chinese high-end equipment to enter global markets. SDLG is embedding localization into its DNA by establishing regional centres, building local teams, and deploying forward-positioned warehouses—enabling a strategic leap from simply exporting products to cultivating an integrated operational ecosystem. At the same time, the company is reconfiguring the value chain through close manufacturer-partner collaboration, combining strengths in R&D, manufacturing, channel development, and service delivery to forge a distinct and sustainable competitive edge. While driving down costs and improving efficiency in African infrastructure development, SDLG is also creating employment opportunities and contributing to long-term sustainability—demonstrating how economic value and social responsibility can be achieved in tandem.

 

This delivery ceremony is more than a celebration of fulfilled orders; it is a clear statement of SDLG’s strategic vision for Africa and beyond. As the roar of SDLG equipment begins to echo across the African continent, the SDLG Model is steadily taking root—leaving solid footprints along the Belt and Road and offering a replicable example of how Chinese manufacturing can evolve and expand on the global stage.